LOVR × TIDAL PROPERTY

Ryan Hipwood · Founder & Director

Specialists,
by design.

Commercial-first. Boutique by design. Dual-licensed across QLD and NSW, serving from Northern Rivers to Brisbane Central.

Founded by Ryan Hipwood, three-generation Gold Coast property family, pro big-wave surfer turned commercial director. Built with Dax Roep, registered property valuer, 20+ years in the trade, 10+ at director level. In-house Director-Lawyer (Shelly Stebbing). Project-grade CRM. Tidal's own warehouse development under construction at 27 Kristins Lane, Upper Coomera.

The Gold Coast commercial lane sits open. Industrial vacancy 0.9%. Office vacancy 2.7%. The strongest structural tailwind in commercial property in a generation. The entire content lane sitting empty.

That is the lane Tidal is built for.

Current State · May 2026

Eleven days from
public launch.

Here is where the numbers actually sit. The foundation everything in this document moves from.

Social Presence · @_tidalproperty

963followers across 90 posts

2.70%engagement on founder content

0.83%engagement on listing content

1 - 2posts per week

Personal Account · @ryanhipwood

45,400followers

0.24%engagement rate

15,700average reel plays

84.5%male audience

Followers by country: 29% Australia, 27% United States, 8% Brazil. Likers by city: 13.6% Gold Coast, 5.9% Sydney, 2.3% Honolulu. Top posts in period: 8,100 + 5,400 likes (surfing). Property content averages 105 likes.

Listings & Deals In Market

21+active listings

$500K - $24.976Mprice band range

$11.35MCabarita off-market deal

11active service lines

Tidal is small. It is not weak. Every number in this document moves from this baseline.

Engagement vs the brands you reference

You already outperform
every comparable agency.

On a per-follower basis. Twenty times Whitefox. Twelve times Kollosche. Three times your own personal account. With a tenth of their followers.

Account	Followers	Engagement	Fake	Real
Tidal Property · @_tidalproperty	963	2.70%	not measured	not measured
Whitefox main · @whitefoxrealestate	43,900	0.13%	18%	49%
Whitefox Gold Coast · @whitefox.gc	5,300	1.41%	not measured	not measured
Kollosche · @kollosche_	33,400	0.21%	22%	35%
Phillis Real Estate · @phillisrealestateqld	9,100	0.12%	68%	12%
Ryan Hipwood personal · @ryanhipwood	45,400	0.24%	25%	44%

Source: verified audience analytics, pulled 17 May 2026.

The gap is not talent. Whitefox has Marty Fox on The Block every week, 125 staff, and an in-house team presenting at AREC conferences. You do not need any of that. You need a structure that takes what already works for you, your voice, your deals, your market knowledge, and puts it in front of more people every day.

The Gold Coast property content lane

Nobody is doing personality-first
commercial content in Queensland.

The Players With Following

@graya185,000 followers

Luxury construction storytelling. Founders on camera, drone reveals, $8M to $30M+ Gold Coast homes. 100% luxury residential. They do not touch commercial.

@kollosche_33,400 followers

Luxury residential leader, 15+ years on the Gold Coast. Quarterly market reports. Commercial division generates close to zero social content.

@jake_edwards_official115,400 followers

Macro influencer, buyers agent. Renovation, Bali villas, Gold Coast lifestyle. Personality-first. No commercial focus.

@cmrstevensChristian Stevens · 110K+ LinkedIn

Property finance. Australia's most recognised mortgage broker voice. Adjacent audience, not direct competitor.

@hanancawley13,200 followers

Highland Gold Coast. $450M+ career sales. Luxury residential specialist.

@amir.mian_amirprestige6,700 followers

Prestige residential. $8.5B in settled sales. Award-winning.

Directly In Your Commercial Lane

Nortons Real EstateDirect boutique commercial competitor

Publishes Gold Coast and Brisbane market reports. Website blog only. No Instagram presence found.

LJ Hooker CommercialSouthern Gold Coast · @ljhcommercialsgc

Network brand with national referral. Geographic overlap on Palm Beach, Burleigh, Currumbin, Tweed. Sub-1,000 followers.

Ray White CommercialTugun, Coolangatta

Growing commercial division. Franchise model. Brand recognition advantage.

MOTIV@motiv_projectmarketing

Project marketing agency, Brisbane and Gold Coast. Quarterly sales wraps ($200M+). Marketing agency, not selling agency.

Coastal CommercialMultiple agent accounts

The agency Ryan left. Dane Atherton @athertondane 3,400. Rob Forde @rob_forde 5,400. Multiple sub-1K accounts.

@spyregroupGold Coast developer

Echo Tugun, ARC Residences with GRAYA. Project-specific content, not personality-led.

GRAYA proved the developer-as-content-brand model works at 185,000 followers. Kollosche proved the agency-as-content-brand model works at 33,400. Both play exclusively in luxury residential. Tidal sits in a lane nobody is occupying. And Tidal is simultaneously commercial agency AND developer at Kristins Lane. GRAYA develops. Kollosche sells. Tidal does both.

The Four People Who Buy From Tidal

Each audience wants
a different thing.

Mapped from listing content, caption analysis, and 2026 Gold Coast market reports.

01 The SME Owner-Operator

Age 35 to 55, male-skewing, GC or Northern Rivers
Trade or service business, $150K - $400K turnover
Outgrown current space, leasing
Buying band: $500K to $900K strata industrial

What stops them scrollingPrice content tied to their band. Industrial vacancy at 0.9%.

02 The Mid-Market Investor

Often interstate (Sydney, Melbourne)
Buying band: $1.5M to $5M tenanted assets
Yield + capital growth, 5 to 10 year hold

What stops them scrollingYield data they cannot get from a national franchise listing card.

03 The Off-Market Site Developer

Multi-million dollar buying capacity
Buys through relationships, not portals
Reference deal: Cabarita $11.35M with Nick Witheriff

What stops them scrollingDeal narration. The story of how the deal came together.

04 The Prestige Residential Vendor

Discreet, often off-market
Above median, below Kollosche $10M+ range
Often a commercial holder cross-selling residential

What stops them scrollingTrust signals from a non-luxury-residential agency.

The current single-thread founder content already pulls 2.7% engagement. Once the four audience tracks run in parallel, each pulling people in for their own reason, the engagement rate compounds.

Whitefox, Dissected

You reference Whitefox
as the model. We pulled them apart.

43.9Kfollowers

0.13%engagement rate

18%fake followers

3.5%GC audience share

$5Btransacted since 2017

125staff across 17 offices

5,156total posts (2 per day, every day)

54.9Msocial views in 2025

What They Actually Do

Volume

2 posts per day, every day. They never stopped posting.

Podcast

"WTF" has 39 episodes, 4.8 rating. Guests are NOT property people. Bondi Sands CEO, AFL players, nightclub operators. Positions as lifestyle brand.

Caption

"THE DEAL:" for listings. "SEALS THE DEAL:" for sold results. "OBVIOUS:" for features. No hashtags on main account.

Cross-post

One listing posted across main + city sub + agent personal + developer account. 3 to 5x organic reach. Zero ad spend.

Sub-accounts

@whitefox.gc, @whitefox.bris, @whitefox.adelaide, @whitefox.dubai, @whitefox.projects, @whitefoxrealestate.nz

Voice

"Making homes more expensive since 2017." Provocative. Memorable. They treat real estate like a fashion brand.

Founder storytelling on their account outperforms standard property listings by 50 to 200x. Same audience. Same algorithm. Different format.

The Gold Coast Commercial Market · 2026

The market is
moving toward you.

Where it sits right now

0.9%

industrial vacancy (national avg 3.2%)

2.7%

A-grade office vacancy

$155-170

industrial net rents per sqm

4.75-5.25%

prime commercial yields

+11.6%

residential values year on year

$195.35B

Gold Coast land valuation across 152,623 properties

Structural tailwinds

SEQ City Deal

Light rail extensions, motorway interchanges, GCUH precinct expansion, freight upgrades along the M1.

2032 Olympics

Multi-year demand and infrastructure driver across SEQ.

Budget 2026

"The investor pivot has a winner, and it's industrial."

Interstate capital

Sydney and Melbourne buyers rushing into the Gold Coast.

Industrial nodes

Yatala, Upper Coomera, Stapylton freight corridor demand.

Sources: Nortons Real Estate, Kollosche, Loan Market, Cushman & Wakefield, realestatebusiness.com.au, QLD Government 2026 land valuations. All verified May 2026.

The Work We'd Run For You

Half a day on location.
One brand, told in motion.

A · The Shoot Model

The Shoot

Half-day on-location content shoot. Crew, kit and creative direction scoped to what the engagement actually needs, not to a template.

What Comes Out

A working balance of founder-led narrative, short-form reels, walk-throughs, team pieces, and stills. Output is scoped to the shoot brief, refined month to month against what is performing.

B · Five Content Tracks Running In Parallel

01

Founder Narrative

Ryan on camera. Story, deal flow, market view, the surf-to-commercial path. Already pulls 2.7% on your account. We scale the cadence to twice a week.

02

Market Commentary

60-second pieces walking through a real data point. "Industrial vacancy is 0.9%. Here is what that means for your business."

03

Deal Narration

Post-settlement story. Not "Just Sold." Cabarita $11.35M is the model. Every closed deal gets a 60 to 90 second narrative reel.

04

On-Site Walk-Through

Ryan or Dax at the asset. "I'm standing in The Foundry at Currumbin. This is what you get."

05

Team & Craft

Shelly Stebbing on legal. Dax on valuation. Jay on leasing. "Five things that kill development deals before they start." Content only Tidal can make.

C · The 12-Week Shape

Weeks 1 - 4

Launch

Profile cleanup across Dax IG, Ryan LinkedIn, Facebook page, Google Business at Palm Beach, link-in-bio
First content shoot
Posting cadence to 3 - 5 per week across Instagram, LinkedIn, Facebook
Launch EDM out to your database
First ad creatives designed (META + Google) and campaigns launched
Cross-posting through Tidal main, Ryan personal, Dax, INCA formalised

Weeks 5 - 8

Build

Content shoot two (Option A) or continuing from shoot one (Option B)
Mid-engagement EDM delivered
Ad creatives refreshed
Listing-promotion ad sets running for key properties
First retargeting campaign live
Mid-engagement reporting delivered

Weeks 9 - 12

Compound

Content shoot three (Option A) or final batch from shoot one (Option B)
Performance data from 8 weeks reviewed
Content format testing on what actually drove DM shares and saves
Final EDM
Final ad campaign refresh
End-of-engagement report with next-quarter recommendation

The Ads Side

Every ad in Australia is in the
Meta Ad Library. We pull the live
picture every Monday.

A · Who Is Running Ads Right Now

Kollosche6 activeAll luxury residential. Primary creative: cinematic listing video. Spend signal: medium, multi-week.

Whitefox14 activeAcross main + city sub-accounts. Founder storytelling + sold result + developer partnership. Spend signal: high.

INCA Property3 activeAll project marketing. Spend signal: medium.

Coastal Commercial4 activeAcross 3 agent accounts. Standard listing card creative.

Ray White Commercial2 activeTugun, Coolangatta. Standard listing card creative. Spend signal: low.

Phillis Real Estate1 activeLow engagement creative.

LJ Hooker Commercial SGC0 activeNo advertising presence.

Nortons Real Estate0 activeLinkedIn organic only.

The commercial advertising lane on the Gold Coast is effectively open. Whitefox is the only consistent spender, and they play luxury residential. Tidal can buy commercial-property-interested attention at a cost-per-click well below what Whitefox is paying.

B · Your Competitor Watch List

Twenty accounts. Weekly digest. Monday mornings.

01@kollosche_33.4K · luxury residential leader

02@whitefoxrealestate43.9K · founder storytelling model

03@whitefox.gc5.3K · direct competitor

04@graya185K · luxury developer content

05@cmrstevens110K+ LinkedIn · property finance

06@jake_edwards_official115.4K · macro influencer

07@inca_propertyExisting project partner

08@motiv_projectmarketingProject marketing, BNE + GC

09@hanancawley13.2K · Highland Gold Coast

10@amir.mian_amirprestige6.7K · prestige residential

11@edcherry_realestate14.1K · Coastal PB Southern GC

12@matt_srama14.4K · @buying_goldcoast podcast

13@ljhcommercialsgcLJ Hooker Commercial SGC

14@ray.white.commercialTugun, Coolangatta

15Nortons Real EstateClosest direct competitor

16@spyregroupGold Coast developer

17@athertondane3.4K · former Coastal Commercial

18@rob_forde5.4K · former Coastal Commercial

19@gypsea_youngsmith7.9K · Kollosche agent, podcast

20@mr.stop.renting25.2K · property education

C · How We Target The People Who Already Follow Your Competitors

01

We pull the public follower lists from your highest-overlap competitor accounts. For Tidal that's Kollosche, Whitefox main, Whitefox GC, GRAYA, and Christian Stevens. Tens of thousands of Gold Coast property-interested people in total.

02

That list uploads into your Meta Business Account as a Custom Audience. From the Custom Audience we build a 1% Lookalike, which Meta then matches to roughly 250,000 South East Queensland users who behave most like your competitors' followers.

03

Tidal's ads then serve to that lookalike. Every person Meta puts your founder reel in front of already follows a Gold Coast property creator. They are pre-warmed for property content.

The follower list refreshes monthly. As Kollosche and Whitefox add new followers, those people enter your lookalike pool. Your reachable audience grows as theirs grows, without you paying for it.

Investment

Two ways to run it.

Option A

Monthly Shoot &
Ongoing Activation

Monthly content shoot
Social calendar across Instagram, LinkedIn, Facebook at 3 - 5 posts per week
Launch EDM and monthly EDMs to your database
Ad creative design across META + Google with campaign setup, audience targeting, optimisation
Meta Custom Audience build + monthly refresh against the competitor watch list
Profile housekeeping across all platforms, Google Business Profile setup
Cross-posting coordination: Tidal main, Ryan personal, Dax, INCA
Weekly competitor watch list digest
Monthly performance report

$11,100 + GST

3 instalments of $3,700 + GST

Option B

Single Shoot,
3-Month Activation

One content shoot, output stretched across the engagement
Social across Instagram, LinkedIn, Facebook at 2 - 3 posts per week
Launch EDM and one mid-engagement EDM
Ad creative design across META + Google with campaign setup and audience targeting
Meta Custom Audience build with refresh at month 3
Profile housekeeping across all platforms, Google Business Profile setup
Cross-posting coordination
Weekly competitor watch list digest
End-of-engagement performance report

$9,500 + GST

3 instalments of $3,166 + GST

Terms

Fees exclude GST. Ad spend is client-managed and sits outside the engagement fee. We advise on budget allocation. Initial instalment required prior to commencement. Remaining payments due 14 days prior to each scheduled shoot date. Fee excludes third-party costs such as printing, EDM platform subscriptions, podcast studio hire, and external production. We connect preferred vendors for your approval and management.

Available As Additions, Priced On Request

Live Meta Ad Library monitoring. Weekly digest of every active ad your direct competitors run, with creative, spend signal, run duration.
Strategic daily engagement across 15 named accounts. 20 to 50 value-comments per day on commercial and developer accounts. Compounds to recognition inside 60 days.
DM-share format posts. Built specifically to be forwarded between investors. "Send this to your business partner" is the algorithm signal that beats everything else now.
Stitches and duets on viral AU property content. Ryan responds with the commercial angle nobody else is taking. Inherits competitor audiences at zero ad spend.
Notification squad setup. 50 to 100 Ryan-network DMs primed to engage inside the first 15 minutes of every post. Algorithm velocity and a warm buyer pool in one move.
Content atomisation. One half-day Ryan sit-down becomes 30+ short clips, captioned, formatted per platform. One shoot, one month of content.
LinkedIn daily-post system for Ryan. Daily LinkedIn presence at scale, calibrated to where commercial decision-makers actually live.
Lead-ad-to-CRM real-time sync. Live pipe from Meta Lead Ads into your CRM with auto-notification. Standard for a deal-flow business.
Multi-touch attribution. Tracking built for 3 to 18 month sales cycles, so we see real ROAS on slow-close commercial deals.
White-label monthly reporting. One branded PDF covering reach, deal-source leads, content performance. No 30-tab dashboard ask.
Founder-led podcast setup. Studio, audio, editing, first three episodes.
Plus: Adrian's CRM development hours ($200/hr, est. 8hr projects section build), long-form web articles, and trade press placement pitching (Gold Coast Bulletin, REB Online, Property Observer).

A new wave of real estate.